Vintage Brochures: 1937 Ford Cars

I enjoy reading the original sales brochures for vintage cars and motorcycles, especially for the cars that I own. It is fun to see how there were marketed back then.

1937 Ford Cabriolet brochure cover.jpeg

I got this one from that auction site and it arrived in a soft envelope stamped “Do Not Bend”.
So what does my fine post office professional do? Yup, you guessed it: They bend it.

I managed to “unbend” the brochure and all is good. However,  the astute eBay peddler stated in his description that “they could be a reproduction but could also be original” Yeah, right! Looks like it was printed yesterday, it looks BRAND NEW, smells BRAND NEW, it probably IS brand new. It absolutely does NOT look like a document printed 74 (SEVENTYFOUR!) years ago. There is a huge difference. I think it is an insult but I pretty much knew what I was getting based on the above “keep-my-ass-covered-description” but I wanted a nice copy basically for the content. So…moving on.

1937 Ford Cabriolet brochure

Because of our Project 1937 Ford Cabriolet I had to immediately flip to the Cabriolet page! …and look at that: I learned something right away:

Can you see what it is? Well, Ford calls it a “Cabriolet Convertible”, not just one or the other. So I guess that would not be a double negative? Or in this case double positive!

New for the year was “Modern appearance, new streamline design”

1937 Ford Cabriolet lid type hood

Another new feature was the lid style hood for easy servicing and under hood mounted battery also made life easier for the Ford mechanic.

1937 Ford Cabriolet brochure flathead v8

Ford also bragged about a modern compact V-type engine, and “Center-Poise Ride increased by smoother action of long tapering springs” and a new worm and roller steering gear with 18.2 :1 ratio that makes the 1937 Ford easier to handle. Man, I feel like I am in heaven already.

Further features includes “Chromium Plated radiator grille and rustless steel running board mouldings and Genuine Leather seats”

How can anyone go wrong? Trade in your old 1932 Ford and pick one up today! Oh, that’s right, I just did.

Well, I will be cruising in style firmly planted on the Genuine Leather seating, barely feeling the road thanks to Center-Poise Ride springs while the Chromium plated radiator grille points the way!

Now that’s STYLING!